Performance Marketing
Education / EdTech
EdTech Brand
25K+ Qualified Leads
25K+ qualified leads were generated across domestic and international markets, with $4M spent across Meta and Google.
Challenge
What needed to change.
The business needed high-volume qualified lead generation across domestic and international markets while managing substantial Meta and Google Ads investment.
Strategy
The approach.
The approach combined channel strategy, campaign architecture, lead-generation optimisation, creative testing and ongoing budget management across Meta and Google.
Execution
What was done
- Meta and Google campaign planning
- Lead-generation funnel optimisation
- Creative testing and audience refinement
- Budget and performance management
- Lead-quality review
Result
25K+ Qualified Leads
25K+ qualified leads were generated across domestic and international markets, with $4M spent across Meta and Google.
Key Learning
What the engagement demonstrates
At scale, lead volume must be evaluated alongside qualification, economics, funnel conversion and downstream business outcomes.
Your Growth Challenge