Performance Marketing Consultant
Performance marketing should connect media spend to business outcomes. I help businesses structure acquisition around the full funnel—from audience and offer to creative, landing pages, tracking, lead quality and optimisation.
Built around your business context.
The right marketing approach depends on your stage, audience, offer, sales cycle, team capability and commercial goals. This service is designed to translate those variables into practical priorities.
- Lead-generation businesses
- Ecommerce brands
- Education and EdTech businesses
- Service businesses
- Businesses scaling paid acquisition
Practical outcomes, not generic advice.
The objective is not to recommend more channels for the sake of activity. It is to improve the decisions, systems and execution that contribute to sustainable marketing performance.
- Better campaign structure and budget allocation
- Improved lead quality and conversion efficiency
- Clearer ROAS, CPL, CPA and revenue reporting
- Testing frameworks for creative, audiences and offers
- A scalable paid acquisition roadmap
A structured process from diagnosis to optimisation.
Every engagement is adapted to the business, but the working principle stays consistent: understand the problem, prioritise the highest-impact opportunities, execute with discipline and optimise using evidence.
Audit accounts, tracking and historical performance
Audit the current situation and establish the commercial context.
Map offers, audiences and funnel stages
Decide what matters most and define the metrics that will guide the work.
Build campaign and measurement architecture
Translate the plan into campaigns, content, systems, training or team actions.
Launch structured testing
Review evidence, identify learning and improve the marketing system continuously.
Review quality and economics, not vanity metrics
Review evidence, identify learning and improve the marketing system continuously.
Scale winning combinations and cut waste
Review evidence, identify learning and improve the marketing system continuously.
Key areas covered.
Answers before you enquire.
What is performance marketing?
It is a measurable acquisition approach where campaigns are managed against defined business outcomes such as leads, sales, revenue, ROAS, CPA or qualified enquiries.
Do you guarantee a specific ROAS or number of leads?
No responsible consultant can guarantee an outcome before understanding the offer, market, economics, tracking and historical data. The focus is on building a measurable system and improving it with evidence.
Can you audit an existing Meta and Google Ads account?
Yes. An audit can cover campaign structure, tracking, creative, targeting, search intent, landing pages, budget allocation and conversion quality.
Ready to turn marketing into a clearer growth system?
Tell me what you are trying to achieve, what is currently not working and what support you need.